The story
One Vintage is a distinctive luxury brand founded by Simone Myson in 2010. This avant-garde label ingeniously revitalizes antique textiles and relics, seamlessly weaving them into contemporary and modern masterpieces.
The Simone Myson brand sets forth its vision as contemporary and independent of established canons within the wedding fashion realm, boldly ready to develop its own rules and trends. Fueled by a commitment to innovation, a desire to create the extraordinary, and unwavering faith in Ukrainian business, the Simone Myson team propels itself forward, striving to make its name known worldwide. The brand combines classic elements and individuality seamlessly through unique designs and meticulous attention to detail. Looking ahead, Simone Myson plans to experiment with styles and fabrics, explore new and intriguing ideas, and continue satisfying its clientele with a diverse and unique array of creations. The brand is poised to set its traditions in the ever-evolving landscape of wedding fashion.
The begining
The concept was elegantly straightforward: to present exquisite clothing within inspirational environments, accompanied by unparalleled service.
Innove Couture marked its inception with the opening of its inaugural boutique at Centrall Centre, a distinguished shopping mall located in New York.
Opening our doors to more and more clients, we go national with Innove Couture boutiques across New York.
Innove Couture around the world — we launch international shipping, opening to markets outside of the United States of America.
Several decades late
Boasting a network of stores spanning North America and a robust global eCommerce platform, Innove remains dedicated to bringing everyday luxury to communities near and far.
EVENT INFO
hub oF
africa
fashion week
promoting african fashion
Since 2010
HAFW since 2010 has always been about transferring the richness of African Heritage, culture, and beauty to the global view of the continent through fashion, and the creative industry that it has in all aspects of its history.
Over the years, HAFW has witnessed the growth of the industry, the designers, and the
recognition of Africa as a true destination for sourcing manufacturing, textiles, leather, labels, and more.
Fashion Culture
& Life Style
Hub of Africa Fashion Week (HAFW) was created with the understanding that there is a need for an event that can highlight the growing talent of African designers and brands to the international market. The philosophy of the organizers is to have an event that can create a linkage amongst different sectors in the growing garment industry in Africa, while being a platform for designers and other segments of the industry to market their brands internationally.
VISION
Style is Forever
“There is NY fashion week, Paris Fashion Week, and Milano Fashion Week…why not Addis Fashion Week. Giving a platform to the rich and creative fashion industry in the African continent saves lives in a form of creating thousands of jobs and transforming communities to enrich many lives. HAFW is committed to being a part of the growth of the industry in Ethiopia and the region by making Addis the HUB, encouraging designers, and making links between buyers, manufacturers, and international media. Over the past years of organizing HAFW, we have learned that there is great interest and demand from many more local and regional designers, as well as textile and manufacturing entities to participate during HAFW. We believe this will create linkage between different sectors towards a linear added-value growth of the industry. This is crucial for the sustainable development of not only the industry, but also Ethiopia and the region.
CLAIRVOYANT
partner
Clairvoyant Marketing Agency was established to cover a niche market within the African community to serve as the “go to agency” with purpose. Purpose being, a contribution to the communities and society with a vision of building and creating sustainable development through creative industry. By coming together and working under the same terms, jobs and development will be created not only in the inner cities but also in
the rural areas. Clairvoyant the Agency aims to focus the fashion week’s activities not only on runway shows but also on education in this industry through workshops, and panel discussions in preparation to create working opportunities.
Board of Advisors
Mahlet Teklemariam
Founder & Organizer, Hub of Africa Fashion Week (HAFW) Mahlet Teklemariam is a visionary entrepreneur and a leading figure in the transformation of the African fashion landscape. As the founder and organizer of the Hub of Africa Fashion Week (HAFW), she has spent over a decade building one of the continent's most influential platforms for designer advocacy, market linkage, and industry development. Based in Addis Ababa, Mahlet has been instrumental in positioning Ethiopia as a global hub for high-quality, sustainable textile production and contemporary design. A champion of innovation, Mahlet’s work focuses on bridging the gap between traditional African craftsmanship and modern technology. Under her leadership, HAFW has evolved into more than a runway event; it is a strategic business platform that fosters international partnerships and empowers emerging talent through In recognition of her profound impact on the global fashion economy, Mahlet was named to the prestigious Business of Fashion (BoF) 500 Class of 2025. This honour cements her status as one of the definitive people shaping the $2.5 trillion global fashion industry, specifically celebrating her role in driving the "business" of African fashion toward its tipping point on the world stage.
Natan Teklemariam
Nathan Teklemariam is a Postdoctoral Fellow (2021-2023) at Clemson University’s College of Behavioral, Social and Health Sciences, Political Science Department. Teklemariam attained his Ph.D. In Public Policy & Administration at the L. Douglas Wilder School of Government and Public Affairs at Virginia Commonwealth University (VCU) in 2021. His research focuses on urban policy centered around housing, neighborhood change, and economic development through the lens of equity and justice both at the national and global scale. Teklemariam also engages in comparative public administration research examining relationships between political/bureaucratic systems, political/administrative actors and processes and differences in public service delivery with special attention on rapidly urbanizing countries of Africa and East Asia. Teklemariam is a recipient of both the 2018 American Society for Public Administration (ASPA) Founders’ Fellow and International Young Scholars award. He was also a 2018 Association for Public Policy Analysis & Management (APPAM) Equity & Inclusion Fellow and a 2021 recipient of the Black History in the Making Award from VCU.
Waridi Schrobsdorff
Kenyan-born Waridi Schrobsdorff, a resident of Berlin for 27 years, is a former model and fashion entrepreneur. She founded FA254 in 2013; however, she has been investing her experience and knowledge of fashion since 2008 through the continent. As an ambassador for many African projects, she is regarded as a high-profile and trusted voice for Africa. Her mission, as she sees it, is to find ways that progress in Africa can be achieved and to encourage a positive attitude of belief in the possibility of change. Waridi trusts in the new talents of Africa and believes that fashion is the perfect tool to rebrand the continent.
